Muhammad Ashraf

Digital Marketing Manager | Google Ads

Weblinks Tech LLC • Full time

Jan 2022 - Oct 2025 • 3 yrs 9 mos

Results-driven Google Ads Manager with 6+ years of hands-on experience planning, launching, and optimizing high-converting search campaigns across competitive industries including insurance, energy services, home security, healthcare, and telecom. Key Responsibilities & Achievements: Managed end-to-end PPC campaigns on Google Ads with monthly budgets up to $10,000+ Specialized in Call Ads, Lead Generation Ads, and Responsive Search Ads (RSA) Built and optimized campaigns for insurance, TV/internet, mobile upgrades, energy services, and medical niches Created keyword strategies using broad, phrase, and exact match with strong negative keyword frameworks Wrote high-converting ad copy compliant with Google Ads policies for sensitive verticals Performed daily bid adjustments, Quality Score improvements, and CTR optimization Set up conversion tracking, call tracking, and performance reporting Reduced CPC while increasing qualified inbound calls and leads Conducted competitor analysis and keyword research using Ahrefs, SEMrush, Moz, and Screaming Frog Scaled winning campaigns through A/B testing of headlines, descriptions, and landing pages Delivered consistent ROI for U.S.-based clients in insurance, energy billing, security systems, and healthcare Core Skills: Google Search Ads & Call-Only Campaigns Lead Generation Funnels RSA Copywriting (Policy-Safe) Keyword Research & Optimization Conversion Tracking Landing Page Optimization Budget Scaling Performance Reporting