Suraj Kumar

Google Ads Specialist

Home Service India • Full time

Jun 2019 - Jun 2023 • 4 yrs

** My Work Experience Description** I worked as a Google Ads Specialist at **Home Service India** from **1 July 2019 to 30 June 2023**, where I was responsible for planning, managing, and optimizing paid advertising campaigns across Google Ads platforms. During my tenure, I handled end-to-end campaign management including keyword research, campaign setup, audience targeting, budget planning, bid optimization, and performance tracking. My primary objective was to generate high-quality leads and maximize return on ad spend (ROAS) for service-based business categories. I successfully managed Search, Display, and Call-based advertising campaigns focused on local service lead generation. I continuously monitored campaign performance using analytics tools, optimized ads based on conversion data, improved Quality Scores, reduced cost per lead, and increased overall campaign efficiency. **Key Responsibilities & Achievements:** * Managed multiple Google Ads accounts for service-based clients. * Created and optimized Search, Display, and Call campaigns. * Conducted advanced keyword research and competitor analysis. * Improved campaign CTR and reduced CPC through strategic optimization. * Implemented conversion tracking and performance reporting. * Generated consistent leads while maintaining budget efficiency. * Handled campaign troubleshooting, policy compliance, and account health management. This experience strengthened my expertise in digital advertising strategy, lead generation, performance marketing, and client campaign management.