William

Marketing & Business Analyst Section Head at Fumira

Argo Manunggal Group • Full time

Dec 2024 - Present • 1 yr 11 mos

PT Fumira - Galvanized Steel Manufacturer Marketing • Focused in retaining customers through programs such as loyalty programs, appreciation events, distributor appreciation tour abroad, and more. • Managing loyalty programs promotions to boost sales indirectly. Business Analyst • Led an improvement project using six sigma and PDCA concept to make deliveries more efficient, simply by improving communication flow through official e-mails for any delivery detail revisions. • Led end-to-end data pipelines by processing and analyzing complex datasets to design, build, and maintain interactive business intelligence dashboards. • Led product development project to turn production waste into a high margin secondary product. Management Trainee (2024-2025) • On job training in 9 departments to have an all round understanding about the business process and develop an improvement: Production, maintenance, purchasing, production planning control (PPC), warehouse, quality control (QC), standardization, health safety and environment (HSE), sales and marketing, human asset and general service (HA & GS) • Participate in an improvement for the lifetime usage of rubber sleeve in the main galvanizing machine from 3 months to 6 months with cost efficiency of around Rp160.000.000 a year • Led an improvement project to track the conversion rate of marketing events and campaigns by developing referral code for customers and a dashboard for monitoring marketing event results • Developed a dynamic calendar dashboard for marketing event management • Utilizing 8 steps of continuous improvement and 7 tools for project improvements • Presenting summary of the business process knowledge gained and the improvement projects • Marketing activities: brand activation, in charge of marketing events and campaigns, data analysis, event monthly report, monitoring conversion rates of events • Involed as an internal auditor