
Mike
SaaS Growth Systems Onboarding Automation Acquisition Lead Ops
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Portfolio
Esperienza lavorativa
SaaS SEO & Organic Growth Specialist
software • Freelance
Jun 2026 - Present • 3 mos
Developed SEO research and planning processes for SaaS businesses looking to improve their visibility in search. My work included keyword research, competitor analysis, search intent evaluation, content opportunities, and technical website reviews. I examined how potential customers searched for software solutions and organized keyword opportunities around product categories, customer problems, and buying stages. Technical reviews were also used to identify issues affecting crawling, site structure, page optimization, and overall search performance. The goal was to give SaaS teams a practical SEO direction based on relevant opportunities instead of producing content without a clear search strategy. Recommendations were prioritized according to business relevance, competition, and the likelihood of attracting the right audience.
SaaS Onboarding & Product Adoption Specialist
Freelance • Freelance
Jan 2026 - Present • 8 mos
Worked with SaaS teams to improve how new users experience a product after signup. My responsibilities included mapping onboarding journeys, identifying important activation steps, and setting up guided experiences that helped users understand key product features. I organized onboarding flows around user actions and business goals rather than sending every customer through the same experience. The work included product guidance, user segmentation, in-app communication, onboarding sequences, and automation between connected systems. I also reviewed where users could experience confusion during the early stages of adoption and helped create clearer paths toward important actions. This gave SaaS teams a more structured way to guide customers from registration to product engagement while keeping the onboarding process aligned with the product and customer journey.