ADAM N

Creative Consultant

WE ARE THE BOARD

Sep 2023 - Present • 2 yrs 8 mos

THE BOARD is a network of value-driven consultants who have held high positions at global companies, agencies, or successful start-ups in the consumer lifestyle space. We are re-writing the role of vetted consultants and what it means to be your company’s board of experts. Visit, http://wearetheboard.co

CEO | Founder

WORKHOUSE

Dec 1999 - Present • 26 yrs 5 mos

Founder & CEO of Workhouse, New York City's award-winning creative agency. Celebrating 25 of service, Workhouse is a full-service firm positioning emerging and established brands with celebrity craftsmanship. In this role, I provide forward thinking public relations, social media, brand promotion, creative consulting and modern day marketing offering services across a broad spectrum of entertainment, culture, fashion and lifestyle spheres. Driving overall success through managed services including creative direction, content assessment, content strategy, and content execution, media communications, web design, advertising, digital marketing, brand development, public relations, social media, business promotion, marketing strategy, engagement and optimization, content marketing, social collaboration, consumer marketing campaigns, B2C & influencer marketing, eCommerce oversight, data analytics, photography/videography, and entertainment talent acquisition. Clients have included Lou Reed, The Rolling Stone's Ronnie Wood, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Galleries Lafayette, Porsche, Ford Motor Company, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Versace and Avroko. Visit workhousepr.com

Global Director, PR & Marketing

PolyOne

Jan 2022 - Jul 2022 • 6 mos

Orchestrated cross-functional efforts of a team of 25+ in daily operations, across global platforms. Defined and executed comprehensive digital and media brand strategies. Conducted thorough market analysis to identify and leverage trends in the highly competitive NFT space. Held full accountability for marketplace launch and digital forms, creative direction, and numerous brand extensions. Developed and administered extensive budget. Focused on optimizing reach to M+ editors/consumers. Defined and established the corporate brand. Spearheaded campaign design and launch of live events to drive brand awareness. During tenue, devised and executed innovative strategies to expand the brand's audience, was a creative, content and brand strategy leader focused on growth, relevance and distinction. PolyOne is the first arts and entertainment NFT platform with a Global Mission empowering an international roster of creators across a spectrum of artistic mediums officially launching from the cradle of civilization. On Nowruz, the first day of Spring, PolyOne lit up the ancient citadel of Erbil with astounding museum-quality NFT art. Global viewers live-streamed curated creations from PolyOne's international roster of artists projected onto the citadel's mud-brick walls, while onsite observers in Erbil’s main square and bustling bazaar below the Citadel can enjoy and discover all kinds of digital creations in this outdoor "museum" of NFT’s from a dynamic and eclectic array of renowned artists. Fans followed, engaged, browsed, bought, collected scarce, original, one-of-a-kind NFT works through Polyone.io. Watch PolyOne NFT Artist sizzle highlighting incredible launch works here https://vimeo.com/689368223 Watch NFT Revolution with PolyOne Founder Shawn Emamjomeh here https://vimeo.com/689370348 Watch PolyOne Erbil Launch sizzle here https://vimeo.com/685676302