Maruf H. Sheikh

PPC Account Manager

Rogers Healy and Associates • Freelance

Dec 2021 - Apr 2023 • 1 yr 4 mos

As a PPC Expert & Campaign Manager, I executed multi-channel media buys across digital platforms including Google Ads, Meta (Facebook/Instagram), display, and video, as well as traditional media such as radio, local newspapers, and out-of-home advertising. I monitored campaign performance metrics and provided regular analytics reports with actionable insights and KPI analysis to optimize ROI. My responsibilities included conducting competitive research and industry trend analysis to maximize campaign effectiveness, managing vendor relationships, and negotiating favorable media rates and contracts. I consistently stayed updated on emerging ad technologies, bidding strategies, and media buying best practices to deliver measurable results across 250+ campaigns with proven ROAS improvements.

Paid Advertising Specialist

Apollo • Full time

May 2020 - Aug 2021 • 1 yr 3 mos

I manage multiple Google Ads and Meta Ads accounts, developing paid advertising strategies that maximize ROI and campaign performance. I conduct keyword research to identify high-converting terms for Google Search, Shopping, and Performance Max campaigns while optimizing based on performance data. I create compelling ad copy, responsive search ads, and ad extensions that drive conversions across all platforms. For Meta advertising, I develop engaging ad creatives including image ads, video ads, and carousel ads optimized for Facebook and Instagram. I implement A/B testing for ad creatives, landing pages, and audience targeting to improve click-through rate (CTR), conversion rate, and return on ad spend (ROAS). I deliver weekly performance reports with data-driven insights and strategic recommendations for ongoing optimization and campaign growth.