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Data Analyst
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Data Analyst (Digital Media, E-Commerce & Market Intelligence)
Self-Employed / Freelancer • Freelance
Sep 2022 - Present • 4 yrs 2 mos
• Audited 200+ video content libraries in Python (Google Colab), preserving 96.4% of public watch hours and boosting US/EU average view duration from 1m 30s to 8m–17m 41s. • Executed data cleaning, customer segmentation (K-Means/RFM), time-series forecasting, and competitor outlier research across YouTube, TikTok Shop, Pinterest, and Substack. • Engineered AI-assisted market research and Voice-of-Customer (VoC) sentiment extraction workflows that reduced turnaround time by 65%.