Yash B

Founder and CEO

Rakuten Kobo • Full time

Jan 2020 - Present • 6 yrs 7 mos

Founder & CEO – GC Coupons (January 2020 – Present) Founded GC Coupons with minimal startup capital and built it into one of the leading coupon and affiliate marketing platforms serving customers across the Middle East. Since launch, the platform has generated over USD 300,000 in affiliate commissions through SEO, Google Ads, conversion optimization, and strategic partnerships with leading retailers and affiliate networks. Over the years, I have been responsible for every aspect of building and scaling the business, including: • Performance Marketing (Google Ads) • Search Engine Optimization (SEO) • Affiliate Marketing Strategy • Conversion Rate Optimization (CRO) • Business Development & Partnership Management • Website Product Development • Data Analysis & Performance Reporting • Digital Marketing Strategy • Budget Planning & Revenue Optimization I have personally managed and analyzed more than USD 110,000 in Google Ads spend, gaining deep expertise in campaign optimization, keyword strategy, bidding, landing page performance, attribution, and customer acquisition. Building a bootstrapped business taught me how to prioritize high-impact opportunities, execute quickly, solve complex growth challenges, and make data-driven decisions under real business constraints. Every strategy I recommend has been tested in a competitive market with my own business before being shared with clients. Today, I help businesses improve their digital marketing performance, optimize advertising campaigns, identify growth opportunities, and build scalable customer acquisition strategies based on practical experience—not just theory.