
Yima
Yima
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Senior Google Ads & PPC Campaign Specialist
DHL
Feb 2021 - Present • 5 yrs 6 mos
* Planned, launched, and managed 500+ Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max for clients in the USA, UK, Canada, Australia, and Europe. * Helped businesses increase qualified leads, online sales, and return on ad spend (ROAS) through strategic PPC campaign management. * Conducted advanced keyword research, competitor analysis, audience targeting, and bidding optimization to reduce CPC while improving conversions. * Configured Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, ecommerce tracking, call tracking, and enhanced conversions for accurate performance measurement. * Optimized underperforming Google Ads accounts by improving Quality Score, ad relevance, landing page experience, and conversion rates. * Created compelling ad copy and responsive search ads that consistently achieved higher click-through rates (CTR) and lower acquisition costs. * Managed monthly advertising budgets ranging from $500 to over $100,000, ensuring efficient spending and maximum ROI. * Built high-converting lead generation campaigns for local businesses, service providers, healthcare, legal firms, real estate agencies, SaaS companies, and eCommerce brands. * Designed and executed remarketing campaigns to recover abandoned visitors and increase customer lifetime value. * Delivered comprehensive campaign reports with actionable insights, helping clients make informed marketing decisions and scale profitably.