
Zahara Macheal
Google Ads
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Portfolio
Esperienza lavorativa
PPC & Lead Generation Specialist
Freelance Web Designer • Freelance
Feb 2024 - Present • 2 yrs 8 mos
I help businesses build and improve paid advertising campaigns with a strong focus on lead generation and customer acquisition. My work includes PPC strategy, keyword research, campaign setup, ad copy, audience and location targeting, conversion tracking, search-term analysis, and ongoing optimization. I focus on helping local and service-based businesses attract customers who are actively searching for their services. My approach is centered on understanding the business, targeting high-intent searches, improving campaign efficiency, and turning advertising traffic into measurable leads and opportunities.
Google Ads Campaign Manager
Independent • Lavoratore autonomo
May 2025 - Jun 2026 • 1 yr 1 mo
Managed Google Ads campaigns with a focus on lead generation and customer acquisition for local and service-based businesses. My work includes campaign setup and structure, keyword research, search-term analysis, negative keyword management, ad copy, location targeting, conversion tracking, budget management, and ongoing optimization. I focus on reaching customers who are actively searching for specific services and improving the quality of traffic generated through paid search. I analyze campaign performance to identify wasted spend, refine targeting, improve ad relevance, and allocate budgets toward better-performing opportunities. My experience includes working with service-based businesses such as HVAC, electrical, roofing, water damage, mold remediation, and other local businesses where phone calls and qualified leads are important. I approach each campaign based on the business's services, target market, location, competition, and conversion goals, with the aim of creating a more efficient and measurable Google Ads strategy.