Zahra Khan

Social Media Ads Specialist

Manqoosh Marketing • Full time

Nov 2025 - Jun 2026 • 7 mos

Developed, launched, and managed paid advertising campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok Ads for lead generation, brand awareness, traffic, and conversions. Planned and optimized campaigns across industries including real estate, e-commerce, education, healthcare, restaurants, and other service-based businesses. Set up and managed Meta Pixel, ensuring accurate conversion tracking, event measurement, and campaign optimization. Conducted audience research and created campaigns targeting international markets, including the UK, USA, UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, and other GCC countries. Monitored campaign performance and continuously optimized audience targeting, ad creatives, placements, bidding strategies, and budgets to improve overall campaign results. Worked closely with clients to understand their business goals and develop paid media strategies aligned with their marketing objectives. Prepared and presented weekly and monthly performance reports, analyzing key metrics such as reach, impressions, CTR, CPC, CPM, CPL, CPA, ROAS, and conversion performance, along with actionable recommendations. Collaborated with creative and marketing teams to ensure campaigns were launched on time with high-quality ad creatives and compelling ad copy. Managed advertising budgets efficiently while maintaining campaign performance and achieving client KPIs. Stayed up to date with the latest platform updates, advertising trends, and digital marketing best practices across Meta, LinkedIn, and TikTok Ads.

Social Media Manager

Street Children Pakistan • Part time

May 2023 - Dec 2024 • 1 yr 7 mos

Planned and managed monthly content calendars aligned with ongoing welfare projects, campaigns, and fundraising goals. Wrote clear, impactful social media content and captions for Facebook, Instagram, and Twitter (X) to share real stories and field updates. Managed daily posting, scheduling, and platform optimization to maintain consistency and reach. Developed content strategies for awareness, fundraising, and special campaigns, including Ramadan and emergency relief drives. Coordinated with on-ground teams and volunteers to gather authentic visuals, updates, and impact stories. Monitored engagement, reach, and audience insights to improve content performance and strategy. Supported paid campaigns by aligning organic content with Meta Ads messaging and objectives. Ensured brand voice, messaging, and visuals remained consistent across all platforms. Prepared performance summaries and insights to evaluate content effectiveness and audience growth.

Social Media Manager

CyberX Studio • Full time

Feb 2021 - May 2024 • 3 yrs 3 mos

Planned and managed monthly content calendars tailored to each client’s business goals and target audience. Wrote engaging social media captions aligned with brand tone and campaign objectives. Managed and optimized Facebook, Instagram, Twitter (X), and LinkedIn pages, ensuring consistent posting and audience engagement. Coordinated with design and marketing teams to execute content and campaign requirements on time. Supported Meta Ads campaigns by aligning organic content with paid media strategies. Monitored page performance, engagement metrics, and audience insights to refine content strategy. Managed multiple clients simultaneously while maintaining quality, deadlines, and brand consistency. Ensured all content followed platform best practices and client brand guidelines. Develop and manage high-performing paid social campaigns to boost brand visibility, engagement, and conversions. Work closely with clients to align paid media strategies with business objectives, delivering customized solutions. Lead and coordinate cross-functional teams to ensure smooth campaign execution and on-time delivery. Monitor performance metrics and analyze data to continuously refine and improve campaign effectiveness. Stay up to date with industry trends, platform updates, and emerging digital marketing tools. Maximize budget efficiency while ensuring campaigns are fully aligned with client goals and KPIs.