Seo Zeb

Senior SEO Specialist

Tangent Technologies • Full time

Feb 2022 - Present • 4 yrs 3 mos

Technical SEO & Architecture: Led full-scale technical SEO audits, resolving crawl errors, indexing issues, and optimizing Core Web Vitals to improve site performance. Managed complex site migrations (e.g., subdirectory to subdomain) while maintaining link equity and search visibility through strategic 301 redirects. Advanced troubleshooting of WordPress core and plugin conflicts (Elementor, Gutenberg, security firewalls) to ensure 100% editor and site uptime. Strategy & Authority Building: Developed and executed high-impact B2B backlink strategies, securing placements on authoritative finance and legal domains to boost Domain Authority. Optimized content for E-E-A-T standards, specifically for high-stakes YMYL (Your Money Your Life) niches like tax compliance and IRS representation. Engineered keyword clusters targeting high-intent transactional terms, resulting in significant increases in organic lead generation. Marketing Automation & Analytics: Integrated SEO lead-gen forms with Zoho CRM, tracking the complete user journey from organic landing to client conversion. Built automated SMS and email reporting workflows to keep stakeholders informed of SEO performance and KPI trends. Configured GA4 and Google Search Console for granular event tracking, providing actionable insights into user behavior and traffic quality. Technical Toolkit SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz, Google Search Console. Analytics: Google Analytics 4 (GA4), Google Tag Manager, Zoho Analytics. CMS & Page Builders: WordPress (Expert), Elementor Pro, Gutenberg. CRM & Automation: Zoho CRM, Zoho Campaigns, Twilio (SMS Automation). Technical Skills: .htaccess configuration, Schema Markup (JSON-LD), PHP/MySQL troubleshooting.