Zain Ul Abidin

Senior Amazon FBA Private Label Specialist & Launch Manager

ECOMTECH • Part time

May 2021 - Jan 2024 • 2 yrs 8 mos

I managed the end-to-end product launch lifecycle for multiple private label brands in competitive niches, including Home & Kitchen and Beauty, overseeing everything from product research using Helium 10 (Cerebro and Magnet) to high-conversion listing optimization. Implemented aggressive “Honeymoon Period” PPC launch strategies with a strong focus on exact match targeting to secure top-of-search organic rankings. Conducted in-depth keyword research and indexing optimization for titles, bullet points, and backend search terms, achieving 90% keyword indexing within 48 hours. Successfully scaled 16 brands from $0 to $30K+ in monthly revenue within 90 days while maintaining a TACoS below 15%.

Amazon PPC Manager & Growth Strategist (PL Specialist)

EQAPPO • Full time

Feb 2019 - Apr 2021 • 2 yrs 2 mos

At Eqappo, I was responsible for auditing and restructuring underperforming Amazon Advertising accounts to improve overall profitability, with a strong focus on reducing ACoS and scaling high-performing Private Label SKUs. I led PPC optimization initiatives using Data Dive and Brand Analytics to identify and eliminate “bleeding” keywords, reducing wasted ad spend by 25% within the first month. I also implemented advanced scaling strategies for 7-figure brands through Sponsored Brands (Video) and Sponsored Display campaigns to retarget competitor audiences and expand market share. Additionally, I managed inventory forecasting within Seller Central to prevent stockouts during peak seasons such as Q4 and Prime Day. As a result, I successfully reduced the average account ACoS from 45% to below 18% while increasing total sales volume by 40% year-over-year.