
Zainab A.
Power BI and Excel Specialist: Cut Reporting Time
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Marketing Operations Analyst
Emerging Strategy • Full time
Dec 2025 - Present • 6 mos
– Automated email marketing workflows and campaign triggers, reducing manual execution time by 60% through process optimization. – Analyzed email campaign data to track performance and provide data-driven recommendations for optimization. – Improved cross-functional collaboration through standardized data templates and streamlined marketing operational processes.
Data Analyst
Hollywood Traders LLC • Freelance
Aug 2024 - May 2025 • 9 mos
– Engineered automated reporting workflows for 1500+ SKUs across four business units by integrating data from Amazon Seller Central, Helium 10, Keepa, and internal sources into a unified Power BI system. – Designed interactive dashboards using Power Query and advanced DAX measures to automate KPI tracking and multi-period sales analysis, cutting manual reporting time by 70%. – Built an inventory forecasting model in Excel that flagged restocking needs, improved replenishment decisions, directly enhancing sales continuity, margin visibility, and boosting product availability by an estimated 20%.
Freelance Data Analyst
Freelance • Freelance
Jul 2022 - Oct 2024 • 2 yrs 3 mos
– Analyzed and visualized business data for clients across multiple industries using Excel (LOOKUPs, PivotTables, conditional logic) to identify trends and improve reporting accuracy. – Cleaned and structured datasets for multiple client projects, supporting data-driven decision-making. – Streamlined manual reporting processes by standardizing data templates and using formulas and pivot automation to reduce analysis time.