Zara D

Digital Marketing Specialist

Fiverr • Freelance

Mar 2022 - Present • 4 yrs 7 mos

1. Meta Ads Setup & Management – I plan, create, and manage Facebook and Instagram campaigns targeting your ideal audience. Includes audience research, creative ad design, Meta Pixel setup, testing, and ongoing optimization to improve ROAS and lower CPA. 2. Google Ads Setup & Management – Complete setup and management of Google Search, Display, and Shopping campaigns. I handle keyword research, ad copy, bidding strategies, conversion tracking, and continuous optimization for better Quality Score and ROI. 3. Meta & Google Ads for Shopify Stores – Designed for Shopify brands needing full-funnel visibility. I connect Meta Pixel and Google Tag, sync product feeds for dynamic ads, and run both intent-based (Google) and discovery (Meta) campaigns to drive sales and retarget visitors. 4. Meta & Google Ads for Ecommerce Businesses – Integrated strategy combining Meta’s audience targeting with Google’s search intent. Covers awareness, retargeting, and conversion campaigns. Focus on scaling high-performing products, improving ROAS, and maximizing ecommerce revenue through data-driven budget allocation.

Freelance PPC Expert

Upwork • Freelance

Feb 2022 - Present • 4 yrs 8 mos

I am a Top Rated PPC Expert on Upwork specializing in Google and Meta Ads. My PPC Adveritising services include: Campaign Strategy & Setup Keyword Research / Intent Mapping Ad Creation & Creative Design Bid / Budget Management & Optimization Platform Management (Search, Display, Social, Video, Shopping, etc.) Remarketing / Retargeting Analytics, Reporting & Attribution PPC Audits & Account Review

Digital Marketing Manager

eworld

May 2018 - Aug 2021 • 3 yrs 3 mos

- Developed, executed, and monitored effective search engine optimisation (SEO) strategies. - Conducted keyword research to guide content development. - Managed multiple brands and accounts, overseeing numerous projects simultaneously. - Tracked, reported, and analysed website analytics to inform strategy adjustments. - Executed tests, collected and analysed data, identified trends and insights to maximise site - engagement and achieve high-performing competitive keyword rankings. - Produced regular reports for directors and senior management. - Stayed on top of current SEO and marketing trends to maintain cutting-edge strategies. - Worked to strict content deadlines and stayed updated with industry news to produce reactive news content. - Increased organic and referral traffic volumes across various sites to boost conversions. - Collaborated with in-house content writers and PR specialists to ensure content alignment with SEO strategy and keyword focus.