Zara

Senior Link Building Specialist

Higglo Digital • Full time

Mar 2025 - Jun 2026 • 1 yr 3 mos

Led and managed link building campaigns to improve clients' organic rankings, working closely with the content team. What I did: • Ran campaigns from prospecting to placement across multiple niches • Identified, evaluated and secured high-quality backlink opportunities • Worked with the content team to create link-worthy assets and outreach material • Used guest posts, editorial links, digital PR, partner-page placements and industry directories • Tracked new referring domains and anchor text monthly in Ahrefs and Semrush Result: for a cybersecurity SaaS client, grew referring domains from 678 to 1,611 (+933) and Domain Rating from 34 to 47 in about 10 months.

Link Building Specialist

Web 2 • Part time

Mar 2025 - May 2026 • 1 yr 2 mos

Built backlinks for client websites through outreach, guest posting and niche edits to improve domain authority and rankings. What I did: • Ran outreach and content placement on relevant blogs and news sites • Wrote and pitched guest posts and secured niche edits inside existing articles • Landed press-style brand features and directory links • Vetted every referring domain for relevance, traffic and authority • Varied anchor text and spread links across homepage, category, product and blog pages Result: for a UK large-format printing supplier, raised Domain Rating from 35 to 42 in 6 months with 181+ manually built backlinks (116 guest posts, 53 niche edits, 6 press features and directory listings).