
Muhammad Zuhaib
Competenze

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Portfolio
Esperienza lavorativa
Digital Marketing and social Media Marketing
COSMO Cosmetics • Full time
Mar 2025 - Present • 1 yr 2 mos
I have one year of hands-on experience managing social media marketing and digital marketing for COSMO Cosmetics, a brand in the beauty and skincare industry. During this time, I was responsible for planning, executing, and optimizing marketing strategies to increase brand awareness, engagement, and online sales. I managed Facebook and Instagram ad campaigns, focusing on generating high-quality leads and website purchases at a low cost. I conducted audience research, created targeted ad strategies, and performed A/B testing on creatives and ad copies to improve performance. I also handled daily campaign monitoring, budget management, and scaling of profitable campaigns. In addition to paid advertising, I managed social media accounts by creating content strategies, scheduling posts, and engaging with the audience to build a strong online presence. I continuously analyzed performance metrics and used data-driven insights to optimize campaigns and achieve better ROI. Through consistent optimization and strategic planning, I successfully contributed to increasing brand visibility, customer engagement, and overall sales growth.