Zubair Ahmad

Performance Marketing Specialist

Fiverr • Freelance

Dec 2017 - Present • 8 yrs 10 mos

Performance marketing consultant running paid social for two kinds of clients: ecommerce brands that need revenue, and local service businesses that need a full calendar. Have delivered 2,600+ completed projects for 1,000+ businesses across the US, UK, EU, and Australia. For ecommerce and D2C brands, the work is full funnel Meta advertising built around profitable scale. That means prospecting and retargeting structure, creative testing cycles, offer and landing page feedback, and clean conversion tracking through the Pixel and Conversions API so the numbers can actually be trusted. For local service businesses (home services, medspas, dental, fitness, legal, real estate, and similar), the goal is different. Nobody needs impressions, they need booked appointments. I build lead generation campaigns around instant forms and click to call, write qualifying questions into the flow so the sales team is not chasing tire kickers, and set up follow up and CRM handoff so leads get contacted while they are still warm. Cost per booked appointment is the number I report on, not cost per lead. Across both, I handle account audits and turnarounds, budget scaling and bid strategy, ad copy and creative direction, and ongoing reporting on ROAS, CPA, lead quality, and blended acquisition cost. Have overseen millions of dollars in ad spend and generated $50M+ in attributed client revenue. I work directly with founders and marketing leads, and I explain what the account is doing in plain language with a clear next step, not a dashboard screenshot.