Martin H.

Narrative Designer

Playflux • Freelance

Apr 2025 - Sep 2025 • 5 mos

For an unnamed mobile merge & story game: - I created and co-created 20 different versions of the game's story, which range from 20-day outlines to detailed versions for day 1-5. - I wrote 10,000 lines of dialogue. - I created and refined the design for 10 characters. - I co-created the world map. - I designed 20 rooms for a winter resort, and included "choose 1 of 3" decoration points in each room. - I used AI to create dozens of images for characters, resort rooms and resort village buildings and environments. - I conducted extensive research and produced documentation for Seasonal events and game direction ideas related to Western culture. - I served as a consultant on Western culture for the Chinese team.

Narrative Designer & Writer

Elex Tech • Full time

Oct 2019 - Dec 2024 • 5 yrs 2 mos

Narrative Designer and Game Writer for the mobile 4X MMO Strategy game "The Walking Dead: Survivors" and other titles, including "Game Of Survival", "Age Of Sea", "Merge Warfare", "Call Of Duty: Global Operations", and a few unannounced titles. - Story development and writing: I created and wrote 10 Season stories, of which 5 with branching dialogue and different endings, 1000+ barks, 150+ character biographies and keywords, 10,000+ item names and descriptions. - Character Design: I created 20+ IP-based story characters, 100+ unique characters, 200+ hero characters, including their personalities, appearances, accessories, biographies, and backgrounds. - World Design: I wrote 10+ full world-building documents, designed 10+ maps and spaces for Seasons and game events, and co-wrote, reviewed, and refined 10+ maps and spaces. - Text Writing (English): I wrote over 100,000 lines of English in-game text. - Game Content Design: I designed over 200 Vehicles, over 150 buildings, over 500 items, including game currencies, and packaged over 50 in-game events. - IP Crossover: I co-designed the IP crossover of "The Walking Dead: Survivors" x "Tomb Raider" (Lara Croft), creating 2 heroes and chemistry groups, writing 30 barks, writing dialogue, and writing advertisement material. I also created plans for an additional 10 IP crossovers and got 7 of them approved by our game's IP holder. - Mini Game Design: I designed 10 minigames and co-designed 10 more. - Advertisement Content: I wrote, reviewed, and refined advertisement material in text, images and video. - Lecturer of Western Culture: I gave lectures to the Chinese team about Western pop culture and contemporary sensitive subjects.

Game Writer and Narrative Designer

FunPlus • Full time

Oct 2011 - Dec 2018 • 7 yrs 2 mos

I worked my way up from a customer support manager, player community manager, and game localizer, to a game writer and a narrative designer. Games I worked on are: Family Farm, Family Farm Seaside, Flower Shop, and Royal Story. Total user base: 50M+ players. - I created 50+ side stories and wrote them (English). - I created 50+ characters. - I designed 200+ Facebook posting images. - I designed 500+ animals, crops, flowers, trees, fruits, machines, cooking recipes, and items. - I designed 4 different worlds, and co-designed another 2. - I designed 10 in-game events. - I designed 1 in-game April Fool's Day joke event.