Melanie S.

Marketing Executive

Wuerth Thailand Co. Ltd. • Full time

Jul 2013 - Feb 2016 • 2 yrs 7 mos

As Marketing Executive at Wuerth Thailand, I was responsible for content-driven brand communication and digital marketing. I managed end-to-end campaigns across social media, newsletters, and events — with a strong focus on engagement, consistency, and cross-market alignment. ✦ Led content creation for Facebook, internal newsletters, product campaigns & promotional materials ✦ Designed marketing collateral and managed vendor relationships for print & digital assets ✦ Planned and executed events and trade fair appearances in collaboration with the sales team ✦ Connected 23 Asian subsidiaries through a unified e-newsletter format and editorial calendar ✦ Launched a new social sales channel via Facebook and increased page likes organically by 6,000+ in 4 months

Student Trainee – Market Research

1&1 Internet AG • Part time

Nov 2012 - Jul 2013 • 8 mos

As a student trainee in the Market Research department, I supported the improvement of internal workflows and contributed to customer insight initiatives. My responsibilities included data evaluation, survey development, and reporting — all with a strong focus on analytical quality and efficiency. ✦ Contributed to a company-wide process optimization project in the order management team ✦ Assisted in the design, setup, and testing of internal and external customer surveys ✦ Evaluated large data sets using SPSS and Excel ✦ Created detailed reports and presentations using PowerPoint ✦ Ensured consistency, accuracy, and quality in all reporting materials