
Mellissa Vivian
B2B Lead Generation, Sales Rep, Sales Closer, LinkedIn Outreach
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B2B Email Marketing & Lead Generation Specialist - Jumbo Capital
Jumbo Capital • Freelance
Jan 2026 - Present • 8 mos
I worked on a targeted B2B email marketing and sales outreach campaign for Jumbo Capital, a private lending and commercial finance business, with a focus on connecting accountants and brokers with flexible funding solutions for their clients. My role involved developing a clear, professional, and conversion-focused email campaign that addressed common client funding challenges and positioned Jumbo Capital as a potential lending solution for complex or time-sensitive opportunities. I crafted the campaign messaging around key services including property and land loans, flexible lending solutions, complex deal structures, and fast funding, while keeping the communication relevant to accountants and brokers as referral partners. I also structured the campaign content and calls-to-action to encourage recipients to start a conversation with the Jumbo Capital team when they had clients requiring suitable funding options. My work included: • B2B email marketing strategy • Target audience-focused messaging • Sales email copywriting • Lead generation and prospect engagement • B2B sales outreach support • Conversion-focused calls-to-action • Email campaign content and layout • Financial services marketing communication Hence, I supported targeted B2B outreach campaigns focused on accountants, brokers and financial professionals. Managed email marketing and sales-focused outreach to support lead generation and business development. Across four campaigns, 6,475 emails were delivered with an 18.19% weighted average open rate, including a 32.97% open rate on one targeted segment. This project further strengthened my practical experience in B2B lead generation, email outreach, sales copywriting, prospect engagement, and sales-focused marketing, particularly within the financial services and commercial lending space. I focus on creating outreach that is not only professional and visually engaging, but also gives the right prospects a clear reason to take the next step.