Saim R

Amazon Advertizing manager

Extreme Commerce • Part time

Nov 2024 - Dec 2025 • 1 yr 1 mo

As an Amazon Advertising Manager at Extreme Commerce, I was responsible for planning, executing, and optimizing full-funnel PPC strategies for private label brands across multiple marketplaces. My role focused on scaling revenue while maintaining strict profitability control through data-driven decision-making. I managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with structured campaign architecture and clear search intent segmentation. My responsibilities included advanced keyword research, auto-to-manual search term harvesting, bid optimization based on performance data, placement strategy (Top of Search adjustments), and aggressive negative keyword refinement to eliminate wasted spend. I consistently monitored key performance indicators such as ACoS, TACoS, CVR, CTR, and contribution margin to ensure sustainable growth. Budget allocation was strictly performance-based, prioritizing high-converting SKUs and scalable campaigns. Through disciplined campaign hygiene, structured optimization frameworks, and weekly performance analysis, I helped brands achieve controlled scaling, improved organic rankings, and long-term profitability.